H.A. Intensifier unique formulation with pure hyaluronic acid, proxylane™, and botanical extracts of licorice root and purple rice supports the skin's hyaluronic acid levels and delivers surface hydration. This serum provides a 11% improvement in firmness, 18% improvement in texture and 23% improvement in plumpness, which brings a decrease in crow’s feet, nasolabial folds, and marionette lines.